Blog 4
09/18/23 - 09/24/23

In week 4 of my internship I was given a project to create email subject lines. This is important in Marketing because the subject line is what will catch the consumer’s attention when looking through emails. It has to be something short and simple but good enough to make the consumer actually open it. For the subject lines, it is good to use emojis, one to two, which helps catch consumer's attention. I was able to come up with 10 different phrases for Stage AE to send out in emails. After creating the email subject line phrases, I was assigned to research for an upcoming club event. This event is called Sugar: The Nu-Metal Party. There will be a DJ playing different kinds of metal music. For my research, I had to search for different locations and Instagram accounts that would have the same demographic as the metal show. For this, I found 6 different accounts to use that have a similar demographic as the metal fanbase. Doing this research gave me a better understanding of demographics. Finally, I was able to attend an intern meeting. At the meeting, all of the interns were able to meet with the internship supervisor, who is the marketing manager and then the marketing director at Stage AE. I was able to talk with the interns, the marketing director, and my supervisor in a professional setting. This was very educational and beneficial as I was able to be educated more on marketing for a venue and see what all goes into it.