Blog 11
11/13/23 - 11/19/23

Week 12 at Stage AE, I had to assist my marketing supervisor to market for a private special event that was happening at the venue. The event that was happening was The Skin Center doing an event for National Botox Day. Even though it was a special event I needed to flyer upstairs and downstairs of Stage AE. The flyers were LANY’s Christmas Special, Stage AE Steeler’s Tailgates, Bush, Ashely McBryde, OAR and the monthly calendars. The monthly calendars are used for every show and every event because it shows all of upcoming shows at Stage AE. After hanging up the flyers, I was able to learn about a marketing software. This software is called LENS. This software was created by AEG, meaning that only AEG employees can use it. Since it is used for only AEG, only shows through AEG will be shown, it cannot pull shows from anywhere else. The software gives data and information on artists, bands, and shows. Another tool LENS has is that it can compare two different artists. Which helps with seeing how well the artist does for other venues and how it well it is doing at Stage AE.  My marketing supervisors uses LENS mostly for looking at demographics. Especially since it shows the demographics for Stage AE specifically.